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About

I am Shibi, a Senior UX Designer at TikTok based in the Bay Area.

At TikTok, I design solutions for business integrity and advertiser experience, including the Account Health Page, Business Integrity Tools, and Micro Learning initiatives. Working in this dynamic environment has sharpened my ability to champion user-centered design while delivering data-driven solutions at scale.

My journey into design began during my Master's in Industrial Engineering at Clemson University, where my research on healthcare user behavior sparked my passion for human-centered design. Beyond design, I'm an Advanced Open Water Diver who has explored waters from Mexico to Egypt. When not designing or diving, you'll find me experimenting in the kitchen, hiking trails, supporting Manchester United, or assisting my wife with her photography projects.

I believe great design transcends cultural boundaries and has the power to create meaningful impact ā€“ a perspective shaped by my travels and diverse experiences.

Photography

I am usually behind the lens, capturing photos that focuses on scale.

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